Family First Milano

Family First Milano was born in 2015. Creative director of the brand Giorgio Mallone has always been passionate about art and fashion and shows a strong creative character, while CEO and current sport manager Alessandro Zanchi reveals a strong entrepreneurial personality. Considering the brand’s background, it can be said that these creative ideas come from different but complementary worlds.

The collections are made of quality fabrics with 100% Italian production, with high level of attention in the production of garments and attention to detail, as well as an image of the product that can be matched with the highest brands in the fashion industry.

The mission of Family First Milan is to transmit its brand identity in the world from the values described above: the ability to enter the lives of families, groups and friends, not just as a fashion brand, but as a lifestyle.