BERENICE

BERENICE, THE ICONIC FRENCH BRAND, HAS GIVEN ITSELF A NEW VISUAL IDENTITY. ONCE RENOWNED FOR ITS CASHMERE JUMPERS DECORATED WITH WINGS ON THE BACK, BERENICE HAS REINVENTED ITSELF UNDER THE ARTISTIC DIRECTION OF NATACHA BASIC. BERENICE'S NEW IMAGE NEEDS NO ARTIFICE TO AROUSE DESIRE; IT IMPOSES ITS NEW LANGUAGE. FROM NOW ON, THE BRAND IS BANKING ON A ‘RETRO COOL’ WARDROBE, THE TRUE DNA OF BERENICE.